PJEndicott

The Association for Coaching offers the following definitions which are frequently used in the field of coaching:

Personal/Life Coaching
"A collaborative solution-focused, results-orientated and systematic process in which the coach facilitates the enhancement of work performance, life experience, self-directed learning and personal growth of the coachee."
(Anthony Grant, University of Sydney, 2000)

Executive Coaching
“As for personal coaching, but it is specifically focused at senior management level where there is an expectation for the coach to feel as comfortable exploring business related topics, as personal development topics with the client in order to improve their personal performance.”

Corporate/Business Coaching
“As for personal coaching, but the specific remit of a corporate coach is to focus on supporting an employee, either as an individual, as part of a team and/or organisation to achieve improved business performance and operational effectiveness”

Click here to download our trifold leaflet on coaching services we can provide.